Does Dilbert really love radiant barriers?

Friday, April 22, 2011 by Universal Forest Products

Well, not exactly Dilbert, and not exactly Enerflex. But in a Wall Street Journal article, Scott Adams, the creator of the comic strip Dilbert, mentions the value of a radiant barrier as he chronicles his frustrations in endeavoring to discover what is really green and what’s not, as regards designing and building a new home.

In this amusing article he uses his characteristic wit to catalog the confusing and aggravating choices facing the average consumer wanting to build a home that satisfies the architect, the builder, the local planning commission, the neighbors and one’s own assumed green credentials.

In one of the few serious passages he offers this advice: “If your local building code doesn't already require an Energy Star certified radiant foil barrier—a type of insulator for the roof—then look into it. I'm told that should be on the top of your list, at least for warm climates.”

He’s right of course. As is the person who told him this. Using a radiant barrier like Enerflex, especially as an aftermarket addition in an existing home, pays big energy-reducing dividends every summer as long as you own the home. Easily installed by a do-it-yourselfer, Enerflex Radiant Barrier blocks 96% of the sun’s radiant energy and lowers the attic temp on a sunny day as much as 30 degrees. And that’s no joke.

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